We offer fast-paced phonics programmes for young learners from 1.5 years old to 7 years old. If your child doesn’t love reading yet, rest assured. We’re here to turn children into book lovers. You’ll be amazed by how in just a few sessions, your child will master word blending. Give it a couple more sessions and they’ll be fluent in reading sentences, meaning you’ll be able to listen to them read TO YOU, their favorite stories!

Started in 2004
First founded in 2004, the PLM method have grown to become one of the foremost phonics providers in Hong Kong. Many unsolicited testimonials from parents and students attest to results and effectiveness — Phonics Land’s students consistently achieve excellent scores at school, ranking among the top 10% in their classes.

It all started with the founder, Bea Koo. Upon recognizing the vast need for simple methods of picking up a new language, she had decided to gather all her experience and the strategies she has used while acquiring six languages herself, to create a method that breaks down reading and writing into simple steps that can be easily followed by any child.

Instant results combined with predictable progress in young learners aged 1.5 to 11 have allowed Phonics Land to be around for more than 14 years. Throughout these years, we have explored the uniqueness in the learning ability of all our children, hoping to bring about methods that would recognize a range of learning styles. To our satisfaction, our own Phonics Land Method (PLM) was created.

We believe that learning occurs more effectively with a powerful tool on hand; with PLM,we strive to reach out to as many children as possible by not only incorporating fun into learning, but making it the heart of education.

Play, Learn and Master (PLM)

If your child doesn’t want to read his or her favorite books to you every day, then the PLM method is for him or her. Long sentences are easily overwhelming in the eyes of a child. If it takes children several attempts to read one word. Guess what? They won’t even attempt to start or persist. If you’re lucky, they may read a few words before they give up. PLM is designed to guide students toward ease-free reading so as to instill a deep love of reading in our children.

We often hear parents say, “My child can read well but is just lazy”. This can be easily fixed. Would a child NOT want to read a story IF he or she enjoys reading? We often forget to show the fun side of reading and learning so it naturally discourages young children. PLM uses the power of storytelling, using special methods to guide children to learn HOW to ENJOY a book so as to trigger their curiosity, making them want to explore more on their own.

PLM Foundation
On recognizing different learning abilities in our children, we strongly believe the key to reading or any form of learning is to break down complex concepts into smaller chunks and deliver them in a “language” children can relate to. These small steps will lead every child to get the same results, despite different learning styles.

The success of PLM is due to the personal energy and interest of the founder to ever improve the PLM method and to keep pedagogical methods holistic, stimulating, challenging and up to date. Bea, being quality-driven herself, holds regular teacher workshops to improve existing curriculum. These are conducted regularly for the sharing of ideas and discussion of teaching methodologies to ensure students are exposed to a variety of approaches. As a renowned methodology, PLM is based on the idea of “if you can read a word, you can most definitely spell it!”

Our students at Phonics Land are taught to use simple yet effective strategies to facilitate learning. With PLM focusing on capturing students’ interest, maintaining their curiosity and creating step-by-step approaches towards learning reading and spelling, we ensure continuous progress of all our students. PLM is a combination of the methods and tricks derived from experienced teachers whose focus has always been on guiding students to find answers on their own. The goal of teachers at Phonics Land is to guide students to learn through Play, Learn & Master (PLM), which we would like to pass on to as many children as possible.

“As teachers, we are very careful not to teach our children that there is only one way to get to the right answer. Ultimately, we want our children to become the “teacher” so they can reteach what they have learned. Our students love teaching their mommies and daddies what they have learned at Phonics Land, allowing the parents to monitor their continuous progress with ease. To make sure our children do not rely on memorization of sight words, we like to confuse them with psuedo words to check their understanding of concepts when taken out of context. It is a method regularly used by all our teachers to check the depth of understanding of any concept taught, making the approach highly result-oriented.” — the PLM teachers